Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store.
A mobile app allows a business to directly communicate with its customer. In-app purchases, ads, and promotions have a greater impact on the customer as compared to roadside banners, social media ads, and email marketing.
Dedicated standalone software applications are those that are designed to address a specific single aspect of business operations, such as accounting, human resources, customer relationship management (CRM) etc.
The main benefit of an such system is that it makes the jobs of employees easier. These systems automate repetitive business processes so that your staff is more productive. For example, these systems can send sales emails, place automated inventory orders.